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From the Vault · The contraction
From the Vault · 2011

The Bookstore Question

On the year Borders closed, what was being lost, and what wasn't.

By Staff, Pulse Chronicles archive
NEW YORK · October 1, 2011
12 min read
Pulse Chronicles, Vol. XXXIII, No. 10, October 2011

Borders did not fail because Americans stopped reading. It failed for the same reason most chains fail, which is that the lease arithmetic stops working before the demand arithmetic does.

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